Throughout the ages when promotion has been desired the skilled creative has been briefed and commissioned to provide. They bring their unique abilities to embellish, portray ideas and add relevance, whether a Manuscript, a Painting, an Icon, an Illustration, Logotype or Brochure. The Graphic Designer fulfils the scribe's role in current times.

I exhibit under the name 2D. There are two prominent Ds in my name: I generally work on and with 2 Dimensional media.

As a designer when creating an identity I develop lettering unique to the business, organisation or individual I work for. I scan the finished concepts into the Macintosh computer, redrawing the letters. The computer calculates the font, in turn translating data to the typeface. which allows me to work with it both on screen and later as printed material .

In these pieces I explore the inter-letter spaces: shapes made by overlapping letters or their proximity to one another. I investigate colour contrasts, compliments and blends. My design manipulates the layout to effectively portray the essence of the proverbs, seanfocail, sayings and wise words, I have collected since childhood. For eaample in my GoFerIt collection I specifically use phrases that motivate and encourage - the phrases we use that encourage us to Do